Let’s
face it, in our day and age it doesn’t matter how great your business or
service is if you can’t effectively present yourself online. Sure fifteen years
ago just having a website at all meant you were the real deal, but in our
current Internet savvy society, your website is the crucial difference between
success and failure. Because everything has become so fast paced nowadays,
people don’t have time to sit and look for things or think too hard about where
to go. Most of the content being absorbed on the web is easy to find, easy to
navigate, and visually pleasing to the eye. When someone stumbles across your
website you have only a few seconds to really catch their eye or they are going
to click out of your website in a heartbeat without even thinking. Luckily for
you there is a very effective solution. Like with most services, the best
option is to look for the people that specialize in this sort of field. In this
case you should consider a Virginia Beach agency that specializes in web
design. Keep reading below and you’ll hear our run-down of the top 5 reasons
your website needs improvement.
1.
You’re not Mobile
Friendly
We
know almost everything nowadays is run through the Internet but even more
specifically we see the crucial role that cell phones and mobile devices play
as well. It’s common sense really. Almost every single person has a cell phone
in his or her pocket at any time of the day and most of the time it’s the
people on their phones browsing the web instead of the people sitting at the
computers. If your website isn’t mobile friendly it’s immediately a hassle to
navigate from a phone and Google will even penalize your site and rankings if
you’re not mobile friendly.
Consumer
preferences are shifting towards mobile-friendly sites and you want your
website to appeal to as many people as possible so it only makes sense. In
addition to being able to support mobile browsers your site also needs to be
adjusted appropriately to the size screen it’s being viewed on. Even simple
inconveniences will deter traffic from your site. If someone on a mobile device
is trying to view your webpage and the text is too small or they have to zoom
in or re-size their window just to navigate your page then without a doubt it’s
about time you thought about updating your website.
2. Your Site is
Outdated
You
don’t have to have the best website on the internet but if you haven’t made
even the smallest of updates in a couple years you might want to make some
adjustments to keep up with your competitors. Keeping your site updated ensures
not just that it’s up to date with certain things but also that it’s visually
appealing in general. This is where a web-design agency can really help your
website excel. Agencies that specialize in web design know what is visually
appealing. You want to keep things simple so they can be easily navigated but
not too simple to where it looks boring or mundane. The internet, just like
certain trends or preferences, moves very quickly so it’s important to keep up
with it and make updates as often as possible. An outdated website will poorly
reflect your business. You want to move past theancient days of flashy
homepages and moving text and focus more on what the modern person wants to
see.
3. You’re Not Search Engine Friendly
Obviously
if you can’t be found by search engines then your site is practically invisible
to the public eye. When’s the last time you were looking for something online
and found it without using Google or another search engine to find it? It’s
possible but it’s very rare. Search engines practically run the Internet, they
are definitely the easiest and most straightforward way to find the things you
are looking for. Even though SEO plays the major role in ranking your site, the
actual design and content of your site does play a crucial role. Certain things
like keywords and having a wide variety of links to other pages can help
improve your rankings.
4. Your Site Loads Slowly
Everyone has experienced the frustration of a page that takes too long to load. Believe it or not this is a huge deciding factor for if people decide to visit your page or not. Even the loading difference of a few seconds can prove to be vital. What most people don’t know is that there are quite a few quick and easy changes you can make to your site that can drastically increase its loading time. A lot of the time the culprit is a poor hosting environment but more often then not it comes down to having very large file sizes for things like pictures and videos or how your website is coded.
Everyone has experienced the frustration of a page that takes too long to load. Believe it or not this is a huge deciding factor for if people decide to visit your page or not. Even the loading difference of a few seconds can prove to be vital. What most people don’t know is that there are quite a few quick and easy changes you can make to your site that can drastically increase its loading time. A lot of the time the culprit is a poor hosting environment but more often then not it comes down to having very large file sizes for things like pictures and videos or how your website is coded.
5. Your Site’s Not Optimized For Clients
Back in the day the expectations of websites were simple. All
you had to do was briefly describe your business and provide ways to get in
touch. But as the internet world progressed so did the expectations of
websites. So yes it’s still important to highlight your business, skills, and
things like that but in addition to being informative it’s essential to make
your website people-friendly and to revolve around the needs of your clients and
customers.
As you can see, keeping your website updated is critical in
today’s society. At first glance it seems quite simple but in reality there are
several factors that many people forget to consider when making an effective
web page. Even if you do follow these 5 tips it’s highly recommended that you
find a web design company that specializes in this field to effectively get the
most out of your web site.
For More Information About Virginia
, Click
Here
Contact Us:
Virginia
Beach Office
616
Village Dr. Suite H
Virginia
Beach, VA 23454
Tel: 757.647.7622
Email: hello@bryantdigital.com
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